For many websites, getting better rankings is the number one goal to drive traffic and revenue. Where your page appears in the Google search engine result pages (SERPs) will significantly impact the number of people clicking on the link and visiting your site.
Google has created this ranking system to display sites that are most relevant and helpful for users. Take a look at these top 5 ways to improve your Google ranking.
Publishing consistent and high-quality content on your website is one of the key drivers of your search engine rankings. If the content is important to users, it is also important to Google. Quality content helps provide traffic to your website, thus improving your site's authority and relevance. If the displayed link has a high click-through rate (CTR) on search results pages, it shows Google that your content is relevant.
To improve ranking, define and target a specific keyword phrase for each page on your website. You need to know how people are looking for the products, services, or information you offer to make it easy for them to find you. Your goal should be to secure high organic rankings for your most desired keywords.
Think what the user will be searching with keywords:
- Master in business management
- What is computer engineering?
- How to apply for US visa?
- How to apply for scholarships?
If you want to rank for multiple keywords phrases with your website, you will need to make a separate webpage for each keyword phrase.
The SEO title tag is an HTML tag that exists in the header section of each webpage. It tells visitors and search engines what they can expect from the web page. The title tag comes along with the page URL and meta description.
Here are some tips to create SEO page title:
- Limit your title tag length to 60 characters
- Use your target keyword near the beginning of the title (e.g. Top 10 places to visit in Delhi)
- Create a unique title tag for each page on your site
- Create a catchy title
- Communicate value and benefits
- Remember that the copy is for readers, not just search engines
The meta description explains a web page’s content in a concise manner. It is displayed beneath the page title in organic results. People read descriptions to get a preview of the web page. If it is catchy and well written, it will prompt the user to click on the link. Keep your meta descriptions under 150 characters which is the standard provided by Google. Try to include target keywords in your text since any words matching a user’s search query will be displayed in bold.
Google now places a lot of importance to a mobile-friendly website. It is largely because most users have shifted away from desktop computers and are now browsing from the comfort of their mobile devices. The upgrades in website design have made it possible to develop sites that work equally well across all platforms.
Here are some tips to optimize your website for mobile:
- Make your CTA buttons accessible to mobile users
- Redesign your pop-ups for mobile devices
- Enable Accelerated Mobile Pages (AMP)
- Compress your images to improve loading time
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