About 88% of people leave a website after having a bad user experience, and 53% close the page if it takes over 3 seconds to load. These numbers show that having a well-designed and optimized website is crucial for any business’s success. Your website’s usability, utility, and visual design will determine its success.
Here are some basic principles that you can incorporate into your website design to ensure that the user experience is exceptional and generates increased traffic.
It refers to the arrangement of elements on your website in the order of importance. You can do this by using color, imagery, font, contrast, size, typography, white space, texture, and style.
The call-to-action button’s position should be highlighted using different fonts or colors. You can either use the F pattern (that you see on Google search engine’s results) or the Z pattern for placing various elements on your website.
Over
61%
of consumers prefer buying from companies that use custom content. Your website is a visual representation of your business’s core values. You must use persuasive language and content that resonates with your target audience. You must also ensure that your content has a style and tone that is uniquely yours.
While working on creative visuals, you must always ensure a smooth navigation experience for your visitors. It’s how visitors interact with your website, and you don’t want your product or service to get undermined due to overwhelming visuals. Remove the distracting elements so potential customers can find what they are looking for. Also, make efforts to make your website navigation intuitive and consistent.
According to Think With Google,
60%
of customers use a mobile site to perform any commercial task, including online shopping. Therefore, your website must have an adaptive and responsive layout that can smoothly adapt to various screens such as smartphones, laptops, or tablets.
Your website design should have smooth functionality to guide the users towards their intended goals. The intention can be to gather information, understand your services or products, or buy your products. Your website’s design should be clear and cohesive without technical flaws.
You must figure out what matters most to your website visitors. Your website must be either selling a product or solving a specific problem. In order to appeal to the target audience, your website must emphasize what your customer wants most.
Not every aspect of your user interface will catch the audience’s attention. Visual elements like images, illustrations, and infographics are more eye-catching than blocks of text. Humans can instantly recognize patterns, edges, and motions, so use them effectively in your design to capture users’ attention.
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